Talking to a farmer versus talking to a grocery store employee is like talking to your mother and talking to your twice removed seconds cousins mom whom you've never met.
The farmers know everything about what they are selling because they tend to be more specialized, they know best about there product because there isn't as many different things that distract them from their attention to detail. They were friendly and give you samples, which I think is a strategy that says, if you don't believe me that mine is better, see for yourself, and it always is.
While a grocery store is "convenient," its employees and its products show the affects of big businesses and more steps between the food and the consumer. The grocery store employee I talked to was doing the job not because they loved or cared about food, but just to make money. It was not the job that they "dreamed of" or were passionate about, and therefore while being very friendly and a good customer service worker, the position had little to do with the products they were selling.
In whole, buying directly from a farmer makes you feel good because you know you are supporting a hard worker who sells honest products, while buying from a grocery store is so distant and there is no personal connection with the person who is taking your money.
My parents always said that getting a home-made card means more, no matter how it looks, because it is always better, and I think the same goes for food.
Farmers market food may not have the poster board consistency and perfection, but it has more personality, flavor, care and thought when going from the ground to my basket.
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